Former President Donald Trump’s “MAJOR ANNOUNCEMENT” landed on Thursday like the release of a new NFT—that’s because it was the release of a new NFT.
After teasing the day before on his social media site that he would have big news, Trump shared on Truth Social that he’d be releasing a set of collectible digital trading cards that all feature himself.
“My official Donald Trump Digital Trading Card collection is here!” the ex-president wrote. “These limited edition cards feature amazing ART of my Life & Career!”
Trump, who is a year late on the boom and bust of NFTs, explained the Non-Fungible Tokens as “very much like a baseball card, but hopefully much more exciting.” NFTs—which had already come to be associated with grift even before Trump attached his name to it—have lost the vast majority of their worth as the cryptocurrency market takes a beating. (Technically, the NFT market may have precipitated crypto’s fall from the Nov. 2021 bull market.)
The Trump NFTs feature poorly imposed images of a cartoon Trump face on the bodies of figures like astronauts, fighter-pilots, and cowboys.
Each of the digital cards costs $99, and with your purchase comes a chance to win a Trumpian getaway—along with a chance to meet the former president.
“Sergio Gor, who’s the one quarterbacking this and convinced Trump to do it, is getting annihilated internally for how ill-advised and how deaf it is,” one Trump adviser told The Daily Beast on Thursday. “It’s just tone-deaf. Go look at the convo online about it. Trump supporters [are] blasting him.”
Gor—who works for the outside pro-Trump Super PAC Make America Great Again Inc.—didn’t return The Daily Beast’s request for comment.
While there was blame flying around Trumpworld over the bad idea of the cards, others insisted it was a smart move from Trump.
A source close to Trump called the digital trading cards “badass” while stating their favorite card with the boxing NFT with fire in the background. “To me, this is another pop culture moment delivered by Donald Trump,” the source added. “We’ve seen it for decades.”